10 Types of Internet Marketing to Promote Your Business in 2024

10 Types of Internet Marketing to Promote Your Business in 2024

Why Choose Internet Marketing Strategies?

Internet marketing also referred to as online marketing or digital marketing is the use of online-based digital technologies and the Internet to market and promote products and services.

Such online-based digital technologies include mobile phones, tablets, desktops, and laptop computers as well as smart devices like smart TVs. For internet marketing to be effective, digital devices need internet connectivity and digital media and platforms such the social media, websites, and emails.

Internet marketing has so many advantages over traditional marketing. It is cost-effective, easy to implement, and measurable. Other benefits of Internet marketing are discussed below:

Benefits of Internet or Digital Marketing Over Traditional Advertising 

Internet marketing strategies, as mentioned earlier, provide businesses with several benefits. Besides being cost-effective, they provide measurable results, target ideal customers, and allow for ad personalization.

In addition, the number of internet users is increasing every day across countries. This speedy globalization of things through the internet places an entire world at the tip of everyone's finger in case of doing business. The reliability of digital marketing on the Internet means that you can take your business anywhere and reach a large number of customers in minutes.

The majority of consumers now use the internet to find products or services which means that businesses must have a robust online presence to keep up with the current trend.

By integrating these Internet marketing strategies, businesses can stay competitive, increase brand awareness, and boost their ROI.

It is easy to start marketing your products or services through the Internet. Below are the best digital marketing strategies you can apply to boost your business growth this year.

Best Internet Marketing Strategies to Boost Your Business

1. Search Engine Optimization (SEO)

SEO as internet marketing

Search engine optimization, simply referred to as SEO, is the process of ensuring that your website and its content meet standard requirements for it to rank naturally at the top of search results. The procedure of an effective SEO strategy requires that you adjust your website parameters to improve its organic traffic by adhering to search engine codes.

The SEO process is categorized into two forms:

i. On-page SEO: On-page SEO strategy focuses on the internal factors that can make your website or blog perform well on the internet. Such factors include page responsiveness, user-friendliness, content quality, and mobile friendliness.

ii. Off-page SEO: In contrast to on-page SEO, off-page SEO is carried out to ensure that external factors do not hinder a website from ranking well on organic searches. This is because there is great competition on the internet.

No matter how you perform your internal SEO, without considering and improving external factors, it could still be challenging to rank high. Factors to consider in off-page SEO include backlinks building (links from other websites), website authority, social media shares, and more.

Both on-page and off-page SEO are important for your website to rank well on the internet. The only difference is that you have 100% control of the internal factors of your website, but off-page factors need a different strategy propagated by external elements. Even so, you need to contact an SEO expert to handle these tasks for you to accomplish what you want.

2. Search Engine Marketing (SEM)

Search engine marketing (SEM) is a paid form of marketing in which you pay for your website to appear in search results.

Unlike SEO which brings traffic naturally (organic traffic) without you paying for the traffic, search engine marketing traffic is a paid advertisement, and how much traffic you get depends on several factors including how much you pay (your bidding).

SEM was formerly used as a term that encompassed SEO and paid search. The term SEM is nowadays referred to as paid search activities. However, the term SEM is very popularly used in digital marketing.

3. Pay Per Click or Pay Per Call (PPC)

Per Click is an internet marketing strategy in which your website is made to appear at the top of search results while you pay each time a visitor clicks on your link to visit your website.

PPC works just like SEO only that the traffic SEO brings is free, but in PPC, you pay to appear on search engine results. PPC can be a paid search or paid social marketing.

In paid search, the advertiser targets search engine keywords but pad social marketing targets social media users. Examples of paid search are Google AdWords, Bings Ads, and other search engine ads.

4. Content Marketing

Content marketing is an internet marketing strategy in which the advertiser creates and distributes relevant and valuable content to customers for marketing objectives. The process is usually just like creating normal content which can be in text form (like blog posts), visual content (like videos or images), or audio (such as podcasts or what have you). Unlike other content which may aim to educate, entertain, or amuse the audience, the primary objective of such content is to market or convey a message to the audience who may become customers.

High-quality content plays a role in all the main types of online marketing strategies, including SEO, PPC, social media marketing, email marketing, or display advertising.

The keynote for content marketing is to ensure that your content is fully optimized. We've offered tips on how you can optimize your video content for audience engagement.

5. Social media Marketing

Social media marketing

Social media marketing is the use of social media platforms such as Facebook, Twitter (X), Instagram, TikTok, and YouTube to promote your business and connect with customers.

The primary aim of social media advertising is to boost engagement and increase brand awareness, which can later convert to leads.

6. Influencer Marketing

Influencer marketing is an online marketing trick in which you pay influencers (individuals with a strong social following) to promote your company’s products or services.

All you need to do is to find influencers whose personality resonates with your brand values, contact them, and negotiate the advertisement process. Since such individuals have a very large number of followers and engagement, such a marketing strategy is one of the best ways to increase your brand awareness and even have customers.

You can use influencers like artists, actors, or just social media sensationalists. You only have to ensure that the personality of such individuals does not end up blackmailing your brand.

7. Instant Message Marketing

Instant messaging is a marketing strategy by which advertisers reach out to the target audience through automatic or instant messaging. Instant messages are sent using social media chat platforms like WhatsApp Messenger, Telegram, and many other online applications.

The advantage of Instant messaging is that an online marketer can maintain active communication with potential customers or current customers even in the absence of workers. The messages are automated.

8. Email marketing

Email Marketing automation

Email marketing is an internet marketing technique that can help you market your product and services through emails.

All you require is the email address of your target audience which can be received through website subscription forms or lead generation ads. Once you have the list of your subscribers, you can always send them newsletter updates about your products and services.

One major advantage of email marketing is that very cost-effective and has a more specific targeting potential. You can also group your customers and even automate the marketing process. There is also a very high probability that those on your list are those who have interests in your business or already existing customers. Websites like Mailchimp, Sineblue, Sender, and many others have made this process of email automation easier.

Subscribe to our newsletter to learn more.

9. Affiliate Marketing Strategies

In affiliate marketing, the marketer receives commissions by promoting or advertising products or services. Such promotions can be done through social media posts, blog posts, or video content. It is mostly effective through affiliate links which ensures that the referral from the affiliate marketer is well-documented for proper payment. This performance-based marketing approach enables affiliates to generate revenue without having to create their products, making it an attractive option for those looking to monetize their online presence.

While affiliate marketing is very important for promoting your products and services, it is a result-oriented marketing approach. In other words, you pay your advertiser based on the effectiveness of the process. Unlike PPC where you pay even if the visitor does not buy your product, in affiliate marketing, you are being charged a percentage of the sales and you stand to lose nothing.

One of the key benefits of affiliate marketing is its flexibility and scalability. Affiliates have the freedom to choose the products or services they want to promote, allowing them to align with their interests and target audience.

Additionally, as they build their audience and establish trust, affiliates can potentially increase their earnings as the number of sales through their links grows. This makes affiliate marketing a viable option for those seeking to generate income through online channels while leveraging existing products or services offered by other companies.

10: AI Marketing

AI marketing

Artificial intelligence (AI) has become the reigning topic in the digital world including digital marketing, hence, applying it in your internet marketing strategy is a good step forward.

AI marketing is becoming a go-to area and possibly might take over the online marketing environment because AI has valuable insights into customer behavior and preferences which makes effective targeting very easy. This enables marketers to create more personalized and relevant content that resonates with their target audience.

AI marketing is powered by AI tools such as AI-powered chatbots, AI-driven content generation, and other AI tools. These enhance customer interactions, create targeted advertising that adapts to individual preferences, and also define the content taste of the audience.

Why AI marketing is seen as the future of Internet marketing is that besides advanced advertising system automation, it is highly data-driven, and understanding such data is the keynote for an effective digital marketing campaign. The reason is that data is vital for effective decision-making and strategy formulation. This will surely transform the future of online marketing from what we know today.

At Inspired Scoop Digital Services, we stand to ensure that your business meets these ultimate digital objectives as well as competing at every level through effective branding and internet marketing. We provide everything you need to have online business success including responsive web design, SEO content creation services, social media marketing services, and much more. Contact us today.

Chat with us on Whatsapp
Hi, how can I help you?